You First – the revival in every note


The exclusive presentation of the brand new collection of fragrances You First Pura Rinascita, took place on September 22 at a conceptual boutique Smeg. Organizers knowingly chose this place, because they have a similar essence. Both are standards of quality and elegance, both cultivate a healthy and beautiful life.



 You First, who quickly took its place among other members of the niche perfumery, made his debut with the first collection of perfumes and products for both body and home. The idea and concept of the line, which consists of three flavors – the revival, so the use of the products of the brand promise to customers amazing effect of harmonization of internal and external, recuperation and a positive attitude, which is an important part of life in today’s frantic pace.



The founders and the masterminds of the new brand are Stefania Cuzzeri and Paola Cereda, who after years of experience in this segment decided to start their own project.


Paola Cereda and Stefania Cuzzeri (You First)

Developers of the first collection of clearly defined target audience of the brand: a fragrance line for the total connoisseur of elegant “made in Italy” without any compromise. Product design also meets the highest standards of niche perfume brands – simple lines, heavy and expensive glass bottles at one hundred percent meet the stated requirements.


Organization of the event took place with the support of Tender Capital, the asset management company based in London.






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© 2015 Mila Anufrieva.